敘福樓(01978.HK)旗下品牌今年料開8家分店 最壞情況已過去
敘福樓(01978.HK)主席黃傑龍出席傳媒午宴時表示,今年預計總共開設8家新店,其中上半年已開兩間,下半年將開六間,料招聘200至300人。他指出集團兩年前收購「永華」,活化品牌後今年將分別於淘大及灣仔開設兩家「永華日常」品牌的高級茶餐廳。另外公司新收購的品牌The MATCHA TOKYO亦具潛力,認為兩個品牌在未來三至五年有潛力開設逾50家分店。他補充,The MATCHA TOKYO首階段將聚焦於中環或尖沙咀等地的一線商場,長遠期望成為連鎖咖啡店,在任何商場或社區都適合設有。
他指出7月及8月經營情況較上半年持續改善,雖未完全回復至疫情前水平,但表現已十分理想,7月銷售亦已回到2020年1月的水平。他又指消費券於8月推出後,8月初消費氣氛高漲,雖然未知使用消費券客戶的比例,不過8月初使用八達通付款的客戶明顯增加。對於今年餘下時間他認為改善趨勢持續,假如不出現第五波疫情的話,對經營感樂觀,又認為最壞的時間已過去,因為公司疫情防控及管理均有改善。
他又透露現時一線旺區例如尖沙咀及旺角的街舖租金下調較多,而商場租金則要視乎人流,不過現時業主亦有議價空間,認為租金較合理,明年開店數目有機會比今年多。
他指出旗下餐廳較受歡迎,最旺的分店輪候時間平均約3小時,所以推出手機APP供客戶取票,同時亦開放線上預約,客戶需早兩至三星期預約。他透露以入座人數計算牛角、牛角Buffet及牛角次男坊的翻檯率分別為3.5倍、3.36倍及3.47倍,而平均消費則平穩。針對食材成本上升,公司亦有積極嘗試其他國家的牛肉等,上半年集團有調整餐牌加價,但強調加幅不顯著,屬客戶可接受的水平。
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