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研報掘金丨東方證券:維持分眾傳媒“買入”評級,目標價7.60元/股
格隆匯 11-04 15:48

東方證券研報指出,分眾傳媒(002027.SZ)Q3收入增速有所放緩,消費品等投放保持韌性。 公司24Q3收入同比增長4.30%,增速相較前幾個季度有所放緩,但仍然好於大盤表現。公司作為梯媒龍頭,在具有挑戰的宏觀環境下持續獲得廣吿主青睞,如消費品在公司的廣吿投放維持韌性。看好公司梯媒的差異化心智,預計Q4在雙11和年末大促等節點迎來新一波投放高峯。此外,分眾與美團在下沉城市的合作,有望打通線上線下的營銷渠道,更好服務於本地生活服務為代表的中小廣吿主,提高各自在低線城市的滲透率。維持前次給予24年21倍PE,目標價7.60元/股,維持“買入”評級。

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