中國中免(601888.SH):中免會員總數已超過3200萬人
格隆匯4月3日丨中國中免(601888.SH)在互動平台表示,根據最新年報數據,中免會員總數已超過3200萬人,龐大且優質的會員羣體,是公司巨大的無形財富。為了更好地服務於廣大會員,公司在2023年度實現了線上線下、免税有税、境內境外會員積分權益互通;為中免會員在出行權益、酒店權益、貴賓休息室權益、景區權益等多個方面升級了尊享禮遇,提供了更加優質的體驗。未來我們將持續推進消費者及會員洞察分析,不斷優化運營策略,針對細分市場制定精準營銷策略,並在實踐中針對會員的營銷和宣傳方案不斷進行升級調整,全面增強營銷效果,助力門店提升會員復購率。構建一體化品牌架構與管理體系,不斷創新與品牌方合作模式等,以共享、共情、共創方式不斷提升客户滿意度,進而提高消費者粘性和轉化率。
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