內地上半年遊戲市場實際銷售收入按年跌2.4% 遊戲用戶升至6.7億創新高
中國音像與數字出版協會第一副理事長、中國音數協遊戲工委主任委員張毅君在中國國際數字娛樂產業大會上,發布今年上半年中國遊戲產業報告,並作出解讀。
報告顯示,今年上半年,國內遊戲市場實際銷售收入規模為1,442.63億元人民幣(下同),按年下降2.39%,按季增長22.2%。至於上半年內地遊戲用戶規模就按年升0.35%至6.68億,達到歷史新高。
張毅君指,收入按年下降的主因,是用戶消費意願及消費能力1至4月尚未恢復,進入5月後,雖然市場收入出現較大增幅,仍無以抵銷此前降幅。按此趨勢運行,他預計下半年將會出現較為強勁的觸底反彈。
期內,內地自主研發遊戲國內市場實際銷售收入1,217.84億元,按年下降2.25%,按季增長24.5%。自研遊戲海外市場實際銷售收入82.06億美元,按年下降8.72%。海外主要市場中,用戶消費意願和能力同樣受到經濟下行影響。而美日韓仍為內地移動遊戲主要海外市場,佔比分別為31.77%、19.65%和8.50%。
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