《大行報告》摩通微升波司登(03998.HK)目標價至5元 評級「增持」
摩根大通發表報告指,波司登(03998.HK)1月零售額按年增長約30%,春節期間按年增長40%,加上在旺季中面臨不利天氣及防疫政策調整等不確定因素中表現穩固。公司2024財年關鍵戰略包括繼續專注於主營業務和關鍵品牌,專注於渠道效率和升級,而不是單純地增加門店數量,會更加強調產品創新。
該行預計波司登在品牌價值提升、強大產品供應、渠道升級、高效營運能力和升級的輕質羽絨服的支持下,將釋放出進一步增長潛力。該行對其2023財年的盈利預測微調2%,並將2024至2025財年盈利預測上調0至2%。目標價由4.9元微升至5元,維持「增持」評級。
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