國家網信辦:加強網絡直銷產品質量安全監管 不得通過自我打賞等方式吸引流量
國家互聯網信息辦公室、國家稅務總局、國家市場監督管理總局印發《關於進一步規範網絡直播營利行爲促進行業健康發展的意見》要求,加強網絡直播銷售產品質量安全監管,網絡直播發布者及網絡直播服務機構嚴禁利用網絡直播平臺銷售假冒僞劣產品;不得在知道或者應當知道直播帶貨委託方或其他第三方存在違法違規或高風險行爲的情況下,仍爲其推廣、引流;不得通過造謠、虛假營銷宣傳、自我打賞等方式吸引流量、炒作熱度,誘導消費者打賞和購買商品。
意見指出,要規範稅收服務和徵繳。各級稅務部門要引導網絡直播發布者規範納稅,依法享受稅收優惠;網絡直播發布者開辦的企業和個人工作室,對其原則上採用查賬徵收方式計徵所得稅;以及切實規範網絡直播平臺和相關第三方企業委託代徵、代開發票等稅收管理等。
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