中汽協:10月汽車經銷商庫存預警指數按年跌至52.5
中國汽車流通協會發布最新一期「中國汽車經銷商庫存預警指數調查」VIA(Vehicle Inventory Alert Index)顯示,2021年10月汽車經銷商庫存預警指數爲52.5,按年下降1.6個百分點,按月上升1.6個百分點,庫存預警指數位於榮枯線之上,仍處於不景氣區間。
進入10月,芯片供給情況較9月略有緩解,但仍不能滿足生產需求。「十一」期間,受限於車源不足,經銷商沒有大規模營銷活動。雖然汽車市場進入傳統旺季,購車需求增加,但終端供應不足帶來的車價上漲,導致消費者持幣觀望。10月中下旬全國多點疫情以及農忙作用下,「銀十」車市顯然沒有往年火爆,呈現供需雙弱格局。
目前經銷商庫存水平整體偏低,部份廠家針對暢銷車型緊缺、折扣回收等問題,對經商考覈指標採取調減或者取消措施。針對訂車週期長的問題,廠家和經銷商出臺保訂單的補貼政策,提升訂單轉化率。(ta/w)
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