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调查显示55%受访餐厅於圣诞及新年期间营业额下跌
阿思达克 01-16 12:43

户户送公布第4季「餐厅信心指数」调查的结果,发现香港的营商环境虽仍充满挑战,但餐厅的营业额及利润均见增长。受访餐厅对2019年第四季整体业绩的满意度平均为6.6/10,较第三季的平均分5.6/10上升1分。

调查发现,37%受访餐厅表示2019年第四季营业额有所上升,较上季的29%高。然而,在最新的调查中,只有20%的受访餐厅夥伴录得利润增长,原因是分别有49%、57%和43%的餐厅夥伴经历营运、食材及人工成本上涨。尽管如此,34%餐厅称其外卖收入有所增长,反映送餐业务持续推动香港餐厅的整体发展。

於过去的圣诞及新年期间,55%受访餐厅的营业额按年下跌,其中堂食收入的跌幅远大於外卖收入,61%餐厅表示堂食收入减少,而称外卖收入下降的餐厅则有41%。消费者似乎於节日期间减少消费,在上述假期,只有17%餐厅的总营业额有所提升,同时有16%餐厅录得外卖收入增长。

「餐厅信心指数」於2019年秋季首次推出,旨在帮助本地餐饮业了解市场趋势,以创新的业务解决方案迅速应对经营上的各种挑战。

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