IDC:第三季EMEA市場平板電腦出貨量跌8.2%至1,092.3萬台
根據調查機構IDC的數據,第三季歐洲、中東、非洲(EMEA)平板電腦出貨量為1,092.3萬台,按年下跌8.2%,主要因為期內消費者需求持續縮減,由於消費者未有意欲更換新機、產品週期拉長,導致市場放慢,值得留意的是在商業範疇採納平板電腦方面錄按年4.2%的增長,主要受惠數碼化轉型、應用場景增加。
該行的分析員指出第三季蘋果維持在平板電腦市場上的領導地位,而市場飽和度提升亦帶動了整合,現時首五大品牌市佔增加,而在已發展經濟體如西歐,五大品牌市佔更逾四分三。
按品牌劃分,第三季蘋果於EMEA市場出貨量按年增長3.4%至242.8萬台,市佔率為22.2%,三星排名第二,出貨量按年跌18.6%至205.3萬台,而聯想(00992.HK)及華為則分別排名第三及第四。
IDC估計EMEA市場第四季及2019年全年平板電腦出貨量將按年跌10.2%,雖然整體出貨量下跌,但一線廠家仍能維持其市場價值,特別是iPad及Surface,相信新iPad連同原廠鍵盤及新的系統有助提升生產力,同時亦能帶動舊機換新,而另一方面採用Surface Pro取代電腦的趨勢亦料持續,並將帶動企業層面選用。 ~
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