李寧(02331.HK)2024年度業績保持穩健增長,收入達到286.76億元
格隆匯3月28日丨李寧(02331.HK)公佈2024年年度業績,2024年,集團憑藉穩健的經營韌性和卓越的戰略執行力,全年業績基本符合預期。同時,集團在產品創新、品牌建設和渠道優化等多方面取得顯著進展。本年,公司通過優化業務結構、提升運營效率,保持了穩健增長:收入上升3.9%至286.76億元人民幣;毛利率提升一個百分點至49.4%。經營現金淨流入上升12.4%至52.68億元人民幣。權益持有人應佔淨溢利爲30.13億元人民幣,淨利率爲10.5%,董事會建議派發末期股息每股普通股20.73分人民幣。
在產品創新方面,集團繼續聚焦“單品牌、多品類、多渠道”的核心戰略,通過持續的研發和科技創新,推動產品力的升級,深耕跑步、籃球、健身、羽毛球、乒乓球和運動生活六大核心品類。其中專業跑鞋持續迭代升級,核心IP銷售突破1060萬雙,充分體現集團在專業運動領域的市場競爭力和消費者認可度。
在品牌建設方面,2024年作爲體育大年,集團推出“以我爲名”主題活動,構建起品牌主張到產品體驗的全鏈路,深度鏈接了品牌與每一位消費者,有效提升了品牌競爭力與用戶黏性。在渠道優化方面,集團積極推動渠道結構調整,加速新興市場佈局,目前線上業務保持基本穩定態勢,同時,線下渠道也在通過精細化管理,力求實現效率與效益的雙重提升。
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