大行評級|中銀國際:維持網易的“買入”評級 預期今年PC端遊戲收入將同比增加44%
中銀國際發表研報指,認為網易《界外狂潮》客户端在全球上線後,持續獲得全球玩家的關注及親睞,國內外玩家的讚譽及意見針對的方向較為一致。該行認為,海外主機端由於技術優化原因的上線延期對界外狂潮的流水端沒有很大的實質性影響,因而目前假設上述遊戲對網易今年的流水貢獻在18億元。該行預計,網易今年將會看到更分化的個人計算機及手機遊戲表現,目前預測個人計算機端今年的遊戲收入將同比增加44%,然而手機端將略微平庸,手機遊戲收入按年持平。同時預計備受市場關注的新遊戲《無限大》將於明年全渠道推出。中銀國際亦指,若中國潛在的手機渠道費用優化實施,將會對網易今年由於收入結構變化而承壓的毛利率帶來潛在正面影響。該行維持網易的“買入”評級,ADR和H股目標價分別為124美元和195港元。
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