大行評級|瑞銀:騰訊逐步採用DeepSeek於其搜索產品有重要影響 予“買入”評級
瑞銀髮表研報指,目前騰訊基於騰訊混元大模型的AI應用元寶及微信搜尋都已採用DeepSeek,用戶可使用DeepSeek R1的AI搜尋和深思功能。考慮到微信覆蓋中國約14億人口,瑞銀認爲用戶安裝其他應用程序去使用DeepSeek的誘因有限,預期採用DeepSeek有助於促進微信內的AI使用,並提升產品認知度。
瑞銀認爲,騰訊旗下產品逐步採用DeepSeek,可帶來新的營利機會,爲內容帶來增量流量,促進微信AI代理髮展。考慮到騰訊的用戶和生態系統涵蓋從聊天機器人、小程序至支付的全過程,相信有一定發展優勢,給予“買入”評級,目標價爲593港元。
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