中青旅(600138.SH):將廣泛借鑑穀子經濟等發展模式,打造自有IP並開發相關周邊產品
格隆匯12月5日丨中青旅(600138.SH)在投資者互動平台表示,公司景區、旅行社等to C端業務持續關注不同消費羣體的消費特點變化,尤其關注青年、中老年、家庭親子等中高端消費羣體,今年烏鎮景區成為《花好月圓會•2024bilibili 中秋漫遊夜》晚會舉辦地,本次晚會通過“新中式”的表現形式展現二次元羣體對中秋的獨特詮釋,烏鎮景區的古染坊、水劇場、古戲台等都在晚會中一一呈現。公司也將廣泛借鑑穀子經濟等發展模式,打造自有IP並開發相關周邊產品,通過年輕化的敍事方式,營造更多旅遊消費場景,努力把“流量”變成“留量”,“引客”更“留客”。
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