運營能力令人側目，聯想手機業務同比增長43%
2024年11月15日 – 聯想集團(HKSE: 992)(ADR: LNVGY)公佈2024年第二財季(截至2024年9月30日)業績顯示，IDG集團下的手機業務同比增長43%，成為本財季的突出亮點。憑藉創新技術、高性價比產品及深耕全球市場的戰略，聯想手機業務在北美(增20%)、EMEA(增35%)和亞太(增282%)等地表現強勁，中國市場也取得112%的驚人增長，其運營能力令人側目，進一步提高了其在全球智能手機市場的地位。
在本季度，聯想手機業務繼續專注於高性能、高性價比產品線的創新，滿足了不同市場用户對手機的多樣化需求。摩托羅拉品牌作為聯想手機業務的核心支柱，延續了在中高端市場的創新優勢。特別是新發布的razr摺疊屏以及moto G和moto Edge系列，深受消費者歡迎。
IDC數據顯示，聯想手機在中國以外的市場中，收入已排名全球第五。在手機產品的細分市場上，根據IDC二季度全球手機數據顯示，摩托羅拉以30.8%的市場佔有率成為豎向摺疊屏手機全球市場佔有率第一名。
人工智能時代，聯想在Tech World 2024大會上，再次展現出在人工智能和用户體驗上的極致探索。其中，正在探索將大型動作模型(Large Action Models，LAM)與moto ai相結合的可能性。有了這款概念驗證軟件，摩托羅拉的LAM可以瞭解你的環境，從你的行為中學習，提供個性化的響應，將自然語言轉化為行動，併為你無縫地執行它們，成為一個具有上下文意識的個人助理，通過自然語言提供類似人類的互動。
此外，聯想通過結合線上線下渠道，加強了與零售商和運營商的合作，確保產品的廣泛可及性。聯想在市場推廣上注重本地化策略，提升品牌認知度和市場滲透率，取得了顯著成效。聯想在各大關鍵市場積極拓展渠道網絡，並進一步加強摩托羅拉的品牌影響力。通過在新興市場開展營銷活動和戰略合作，聯想手機業務成功吸引了大量年輕消費者，增強了品牌的市場地位。
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