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大行評級|花旗:中國網絡產業將面臨多重重估 基本利潤率有望進入上調週期
格隆匯 09-27 14:44
花旗發報吿指,阿里巴巴與京東物流的進一步合作可能表明他們將重點改善用户和商家體驗,以加強合作伙伴和利害關係人之間各自的品牌認知度,併成為更具包容性的行業參與者。花旗認為,該次合作也可能意味着領先的互聯網公司正在攜手合作,共同引領消費復甦,更重要的是,改善商户的多店經營協同,以助其降低經營成本,提高商户利潤。這或許也預示着各大平台在保持良性和必要競爭的同時,也會優先考慮使用者和商家的體驗,避免過度、非理性的競爭。加上一系列支持性的監管政策公吿,花旗認為中國網絡產業將面臨多重重估,而基本利潤率狀況可能會隨着經濟的反彈而進入上調週期。
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