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強化主播培訓、打造清朗直播環境,鬥魚全新上線主播學習中心
格隆匯 08-29 13:43

為進一步提升平台內容質量,確保直播生態的規範運營,鬥魚於8月27日全新上線主播學習中心,並推出限時答題贏獎勵活動,以鼓勵平台主播們積極參與安全學習與內容規則培訓。

主播學習中心全新上線,助力主播素養提升

鬥魚主播學習中心的推出,旨在加強主播對相關法律法規和平台規則的深入瞭解。中心提供視頻學習材料,涵蓋直播規範、科普知識、税務知識、黨史知識等多個領域,助力主播擴展知識面並提升職業素養。同時,中心還上線了主播安全學習功能,直播規範題庫包含14類違規類型,以幫助主播們深入瞭解和遵守平台規則。

為激勵主播提升內容質量,鬥魚對主播積分管理規則進行了優化。規則升級後,主播需要提升直播的內容質量,無掛機行為,或者通過線上學習才可獲得加分,此舉更加註重提升主播的個人素養和內容質量。主播通過學習中心的安全學習,每月最多可增加4分;對於扣分至4分及以下的主播,需參與考核答題方可回分。

此外,解封規則也與答題掛鈎。鬥魚直播間的總分值為12分,違規行為將導致扣分。直播間分數累積扣減到一定程度時,鬥魚將對主播採取額外處罰措施,包括但不限於:凍結其直播間收益、限制推薦、限制打賞功能等。被封禁的主播需在學習中心完成在線合規學習並通過題庫抽考,才能在封禁期滿後解封復播。主播行為與學習掛鈎,有助於提升主播的學習積極性、提升主播職業素養,同時也提高平台的監管效率。

推出主播答題贏獎勵活動,共同守護鬥魚清朗直播環境

為進一步擴大主播學習中心影響力,8月27日至9月2日,鬥魚還將限時推出【鬥魚守護者-主播答題贏獎勵】活動,邀請全平台主播參與,答題贏取"守護盾",房間VIP卡、粉絲牌、雙倍親密度等福利隨機掉落。

近年來,鬥魚一直在持續強化內容與主播管理。2023年,鬥魚全年封禁違規直播間18萬頻次,共封禁違規直播間13.2萬個,展現了鬥魚在打擊違規內容方面的決心。2024年一季度,鬥魚啟動多項清朗專項行動及違規內容集中整治,為平台打造穩健運營的環境。隨着主播學習中心的上線,鬥魚將繼續進行平台制度優化,並加大主播培訓力度,打造更加規範、專業的直播生態。

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