大行評級|海通國際:特斯拉新促銷政策與Robotaxi發佈助推業績反彈
海通國際發表報吿指出,特斯拉次季共交付443,956輛汽車,超過市場平均預期;其中422,405輛為Model 3/Y,其他車型為21,551輛。同時,特斯拉次季部署9.4 GWh的儲能產品,創下季度最高記錄。
該行提及,特斯拉中國於7月1日公佈最新的五年零息政策,為特斯拉中國年內第三次發佈分期免息政策,並相較於前兩次力度和範圍均更高。該行認為特斯拉的國內銷量已觸底,進入第三季初,公司一改以往策略,推出更大膽的促銷方案,表明在全年銷量壓力面前,特斯拉積極應對,採取多樣化的促銷手段以激發市場潛力,該行預計這將促進交付量持續回升。
此外,特斯拉將在8月8日發佈Robotaxi,將高度依賴FSD的性能和平順性。該行預期,公司將力爭在Robotaxi發佈的同時推送FSD V12.5大版本,駕駛平順性和安全性有望進一步提升,另相信特斯拉將持續加快FSD的優化和疊代節奏,Robotaxi的投產和商業模式落地有望帶動盈利水平快速提升,加上新促銷政策,將有助業績反彈。
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