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大行評級|花旗:數位娛樂內容仍然反映出防守性較強的營收流
格隆匯 06-26 10:10

花旗發表研究報吿引述,國家新聞出版總署(NPPA)發佈今年6月國產遊戲審批情況,共104款國產遊戲獲批,數字略高於4月及5月。新獲批遊戲涵蓋92款手遊,以及12款跨平台遊戲。截至今年上半年,內地共有689款遊戲獲批,國產遊戲佔628款,至於進口遊戲佔61款。

花旗認為,內地今年批准1,200至1,400款新遊戲的預期仍處於正軌,並進一步確保當地遊戲監管及審批流程的正常化。該行表示,本月值得關注的亮點包括騰訊旗下《洛克王國》、網易旗下《泰亞史詩》、吉比特旗下三款新遊戲獲批等。

花旗亦指,雖然宏觀經濟環境或會影響部分玩家在遊戲內的消費能力,不過相較消費驅動的電子商務需求,數位娛樂內容仍然反映出防守性較強的營收流。

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