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珍十五和珍三十升級版將出!吳向東:擁有更高品質和性價比
格隆匯 06-25 09:48

6月21日,珍酒李渡集團股東周年大會及投資者日活動在貴州遵義舉行,吸引近160位股東及股東代表、投資界人士及分析師參加,共同探討企業戰略與行業趨勢。

(投資者交流會現場)

投資者交流環節,吳向東透露,將對珍十五和珍三十進行升級,升級後的產品將擁有更高的品質和性價比。

一瓶好酒的誕生,涵蓋原料種植、釀造工藝、儲藏勾調等多個方面,涉及了一個龐大且複雜的生態系統,考量的是一家企業產能、管理、科研等方面的綜合實力。近年來,珍酒產品的風味層次愈發豐富,品質逐年提升,不斷獲得市場認可。

(珍酒李渡集團董事長吳向東)

截至今年5月,珍酒優質醬酒年產能已超4.1萬噸,預計今年儲酒量將突破10萬噸,產能規模穩居貴州白酒企業前三。同時,公司組建了一支由23名國家和省級白酒評委領銜、300多位科研技術人員組成的強大團隊,還與江南大學、貴州大學等高校和科研機構建立了深度合作機制,不斷推動珍酒品質升級。

釀造出極致口感好酒,一直是吳向東的堅持。他曾在多個場合表示,珍酒要做一瓶極致口感的好酒,一瓶可以打99-100分的酒。會上,吳向東也表示,珍十五與珍三十升級,重點在於品質的提升,預計將於今年下半年至明年上半年面世。

(珍三十和珍十五產品圖)

據悉,從2015年推出至今,珍十五與珍三十憑藉優異品質,早已成為醬酒市場的標杆性產品,目前市場在售的是珍十五第三代和珍三十第二代產品。

有觀察人士認為,當前消費者對健康生活方式的追求與日俱增,對白酒品質尤其是風味的要求日益挑剔。珍十五與珍三十的再次升級,不僅是對品質的一次自我超越,更是在日益激烈的市場競爭中,持續滿足消費者需求、鞏固市場地位的重要一步。

上述觀察人士還認為,除珍酒外,多家酒企近期也宣佈升級核心產品,預示着行業正朝着更高品質、更多元化的產品方向邁進。

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