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青島啤酒股份(00168.HK):2023年歸母淨利42.7億元 同比增長15%
格隆匯 03-27 07:55

格隆匯3月27日丨青島啤酒股份(00168.HK)發佈2023年度業績公吿,報吿期內,公司實現產品銷量800.7萬千升;實現營業收入人民幣339.4億元,同比增長5.5%;實現歸屬於上市公司股東的淨利潤人民幣42.7億元,同比增長15%。董事會提議向全體股東派發年度現金股利,每股人民幣2.00元(含税)。

報吿期內,公司繼續實施青島啤酒主品牌+嶗山啤酒全國性第二品牌的品牌戰略,藉助青島啤酒百廿華誕,聚焦資源強化傳播推廣,以“體育營銷+音樂營銷+體驗營銷”為主線開展系列營銷活動,創新推進品牌推廣和消費者體驗,深化和擴展品牌與消費者之間的聯接,全面升級品牌沉浸式體驗模式,持續提升品牌影響力。

公司加快落地青島啤酒主品牌“1+1+1+2+N”產品組合發展,優化產品結構升級,加速打造主力大單品、高端生鮮及超高端明星產品,實現全系列多渠道產品覆蓋,鞏固提升了公司在中高端市場的競爭優勢。報吿期內,青島經典、青島白啤等啤酒產品持續快速增長,公司全新推出的青島啤酒1升精品原漿、1升水晶純生高端生鮮產品,以“新鮮直送”模式滿足了消費者對生鮮啤酒的需求,帶動了公司產品結構的不斷提升。報吿期內,青島啤酒主品牌共實現產品銷量456萬千升,同比增長2.7%;其中:中高端以上產品實現銷量324萬千升,同比增長10.5%,公司千升酒營業收入同比增長6.4%。

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