恆安國際(01044.HK)料今年原材料價格未有太大調整 公司毛利將保持平穩
恆安國際(01044.HK)執行董事及行政總裁許清流表示,市場預期用於造紙的原材料木漿,價格在短期內不會出現太大調整。不過留意到近期紙類產品有所增加,對原材料的需求或會上升,因此預計木漿價格在中長期會有所上調。他認為相關情況對公司2024年的業績表現,不會造成太大影響。同時指出只要木漿價格沒有大幅提升,公司今年的毛利將維持平穩。
他續指,雖然現時市場仍充滿競爭,不過以目前的木漿價格水平來說,對恆安國際沒有太大的減價促銷推動力。他提及,除非相關原材料價格在未來大幅下跌,商家便有機會「卷」價格(降低商品價格,推動銷量)。不過在現時的價格水平,行業仍然是「卷不動」。因而預計公司產品折扣率在今年應該不會出現太大變化,亦未必下調商品折扣率。
另外,許清流亦認為市場上並不存在消費升級或降級,整個市場的消費者追求的是商品愈來愈好、愈來愈便宜。他引述去年中國的消費物價指數(CPI)指數為0.2%,形容去年消費價格上沒有太大增長。但同時留意到公司旗下部分的大品牌,或比較新的產品,銷售情況相對仍做得較好。在未來會繼續實現集團高端化,包括引入嶄新的造紙技術、與其他品牌進行合作等,令品牌趨向年輕化及高端化。
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