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迅銷(06288.HK)持續看好中國市場 擬上半年開15間UNIQLO店
阿思達克 03-20 09:07
迅銷集團(06288.HK)全球執行董事、優衣庫(UNIQLO)大中華區首席市場官吳品慧表示,UNIQLO將持續看好中國市場,並於今年上半年計劃新開15間門店,門市覆蓋華北、華南、西南和華中的11個省市。 她續指,中國消費市場在未來將朝著深度多元化、深度內容化,以及深度場景化三方面的趨勢轉型。而內地消費者渴望兼具消費品質、情緒價值、性價比和跨場景高功能的多方面附加價值。基於以上因素,UNIQLO一直在研究消費者的生活方式、生活洞察與服裝的關係,至於在服裝顏色、版型以及穿著的場景上亦不斷作出融合。另外,吳品慧亦透露公司整體銷售持續錄得增長,無論實體門店抑或電訊平台的業務增長均十分強勁。(js/k) ~
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