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星巴克(SBUX.US)品牌價值連續八年稱冠 瑞幸咖啡(LKNCY.US)增長最勁
星巴克(SBUX.US)連續八年獲品牌價值評估機構Brand Finance評為最有價值餐飲品牌,其品牌價值按年升14%至607億元美元(下同),排名第二位是麥當勞(MCD.US),品牌價值380億元按年升3%,第三名是肯德基,品牌價值為142億元,按年跌20%。 內地餐飲品牌價值正快速攀升,其中瑞幸咖啡(LKNCY.US)的品牌價值,於年內增長96%,增長速度大幅跑贏星巴克。去年,瑞幸咖啡在中國新開了1,485家門店,並進入新加坡市場。而來自菲律賓的Jollibee,其品牌價值於年內增長51%,為增幅第二多的餐飲品牌。 以品牌強度作比較的話,海底撈(06862.HK)的品牌強度指數(BSI)為90.8,是2023至2024年全球最強的餐飲品牌,其優勢與其提供美甲及桌遊等免費娛樂的創新顧客體驗方式有關。而排第二位為瑞幸咖啡,BSI為88.8。
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