安踏歐文一代全球首發 開啟全球化進程
安踏體育(02020.HK)宣布,凱里-歐文(Kyrie Irving)簽約安踏後的第一代簽名球鞋在中美兩地進行首發。
安踏歐文一代於3月6日(美國時間)在美國達拉斯Deep Ellum的Sneaker Politics開售,安踏籃球代言人兼安踏籃球首席創意官Kyrie Irving更親臨Sneaker Politics門店參加首發活動。
安踏歐文一代於3月7日(北京時間)在北京王府井旗艦店進行中國區首發,中國首發價格為899元人民幣。
安踏歐文一代在全球的上市,將進一步打開國際市場與國際一流品牌同場較量,彰顯中國運動品牌的實力與信心。未來,安踏將與Kyrie Irving共同啟動屬於中國運動品牌的全球化征程。
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