通用汽車(GM.US)推豪華電動車款Cadillac Lyriq 重返法國市場
美國通用汽車(GM.US)當地時間周一(26日)在法國公布其豪華電動車款Cadillac Lyriq,屬自去年回歸歐洲市場(瑞士)後,再擴大市場範圍至法國,並測試純網上銷售是否可以吸引富裕買家。
去年10月通用汽車展開在瑞士的銷售,屬2017年出售Opel及Vauxhall品牌後以全電動姿態重返歐洲。與在美國依賴經銷商網絡不同,歐洲客戶可以客製化全程線上購買Cadillac電動車。
歐洲電動車生產商正積極開發更便宜電動車,以應對需求放緩及來自中國的競爭。通用汽車歐洲區主管Jaclyn McQuaid在巴黎銷售活動上稱,電動SUV料屬零排放汽車中增長最快的板塊。
在瑞士每輛Cadillac Lyriq定價由8.2萬瑞郎(約9.31萬美元)起,惟通用汽車未有提供法國售價。Cadillac正在巴黎籌劃展廳,自3月23日起可以網上預訂。該車款將在歐洲其他國家陸續發售,如在年底在德國推出。
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