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Costco(COST.US)取代Trader Joe’s成美國人最愛超市
根據年度美國客戶滿意度指數零售和消費者運輸研究,雖然Trader Joe’s得分與2023年同為84,但最新排名僅得第四,落後於並列第一、得分85分的三間連鎖超市,即Costco(COST.US)、Publix和HEB,第五名是Walmart(WMT.US)旗下批發零售商山姆會員店。 該指數根據商店的佈局和營業時間、商品選擇、員工的禮貌和樂於助人以及結帳過程的速度等因素,為連鎖超市打出滿分100分的滿意度分數,並於根據2023年1月至12月期間對40,264名顧客訪問後計算得出。 據調查,Costco和HEB在價值方面得分最高,而消費者在員工禮貌和商店清潔方面Publix評價最高。
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