貴州珍酒：萬里"珍"貴祝福綻放長城
在萬里長城寫"珍"送"福"， 貴州珍酒攜手書法家龔勤舟賀新春！
一元復始，萬象更新。正值甲辰龍年來臨之際，貴州珍酒攜手書法家、文藝評論家龔勤舟在萬里長城上展出巨幅書法作品，以美酒為媒，以筆墨為介，祝福偉大祖國繁榮昌盛，祈願全國人民順遂安康！
蜿蜒雄偉的萬里長城上，"珍程萬里、美夢成珍、珍享團圓、珍情美滿、多福多珍、珍藏好運、珍饈滿席、珍珍日上……"以"珍"字為核心視覺，寫滿"珍"貴祝福的巨幅書法作品，點綴在崇山峻嶺之間，似珠玉交織於錦緞，彰顯大氣之美、雅緻之秀。
此次展出的"珍"字書法作品由龔勤舟親自題寫，筆墨蒼勁有力，墨韻淋漓盡致。龔勤舟有着深厚的書法底藴，近年來專攻小楷，旁及行草，風格上宗魏晉、尚古風，其書法作品傳承中國傳統文化，傳遞着中國精神、弘揚着中國價值、凝聚着中國力量，帶給大眾美好的藝術享受和獨有的文化情思。
(龔勤舟書法作品)
長城，自古便是中華民族的精神標識，寄託着人民對安定、團結、美好生活的嚮往。而"珍"字不僅代表珍酒，更藴含了珍貴的祝福。《説文解字》中"珍"字的釋義為"珍，寶也"，有寶貴、稀有、珍惜等寓意。此次活動融合長城精神與"珍"文化元素，通過在萬里長城集中展現巨幅"珍"貴書法作品，實現與全國人民的共情、共鳴、共振。
據悉，此次活動由100餘位工作人員歷時90個日夜精心籌備，將被製作成《長城上的萬里祝福》短視頻，春節期間通過視頻號、抖音等多平台給全國人民送上温暖祝福。
業內人士表示，活動將春節的喜慶氛圍巧妙傳遞，實現了傳統文化的創新表達，展現了珍酒的寬視野、高使命、大情懷，對打造品牌文化、彰顯企業實力有強大助推作用。
一直以來，珍酒堅持守正創新樹品牌。去年12月，珍酒在央視推出全新品牌片《何以為珍》，這支被很多人稱為"不像廣吿的廣吿片"，生動詮釋了珍酒堅守的長期主義，展現了珍酒品牌世界化、當代化、藝術化的立意。與此同時，珍酒推出了融合中國白酒文化與非遺點翠工藝的全新視覺形象，亮相全國各大機場、高鐵站及城市LED大屏，向大眾傳遞了獨特的消費美學。新年伊始，珍酒還攜手爆款大劇《繁花》，實現品牌熱度迅速飆升。
未來，珍酒將繼續以酒為媒、以酒致美，用傳統文化的創新表達，講好中國白酒故事，為消費者帶來新感受，為行業帶來新活力，為藝術貢獻新典範。
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