《大行報告》匯豐研究升META(META.US)目標價至400美元 評級「持有」
匯豐研究發表報告指,META(META.US)去年第四季收入、經營利潤及盈利均勝預期,主因廣告需求強勁及具成本效益。集團有清晰及具承諾的策略,在全球擁有龐大的受眾群體及對人工智慧的持續高額投資互相結合,正好滿足廣告商的需求。
該行指,集團給予首季度營運指引,預計收入介乎345億至370億美元,按年升20%至29%,對比市場預期按年升18%至337億美元。展望2024全年,集團資本開支為300至370億美元(原為300至350億美元),主要投資在人工智能伺服器。
該行提到,Meta的收入主要來自廣告(98%),但銷售VR設備Quest 3的Reality Labs在2023年最後一個季度剛剛突破了10億美元大關。Quest應用程式是聖誕節當天App Store中下載次數最多的應用程式。目前蘋果公司於本月在美國開始銷售非常高階的Vision Pro,該行認為VR設備將是下一個競爭層面。
基於META強勁的商業模式,該行將其目標價由285美元升至400美元,維持評級「持有」。
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