快手新年新國風活動 華東地區新中式商家活動GMV按年增4.8倍
快手電商公布,於1月19至31日推出「新年新國風」活動,圍繞新中式女裝風格,為商家賦能,拉動銷售增長。
活動周期內,商家帶「新年新國風」話題標簽,發布服飾鞋包等好物種草類視頻,並掛視頻同款小黃車即可參與活動,優質視頻有機會獲得曝光激勵,24小時內視頻播放超500頻次的視頻作品,還有機會獲得2,000次助推券獎勵,助力商家通過短視頻等更多途徑拓展銷售。
公司指出,於1月19至23日,快手新年新國風活動累計曝光超過4.5億,參與快手新年新國風活動的快手華東地區新中式商家活動商品交易總額(GMV)按年增長478%。
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