傳京東(09618.HK)成為今年央視春晚互動平台
據多間內媒報道,京東(09618.HK)成為今年央視春晚的互動平台,今次是雙方第二次就春晚進行合作。春節期間京東將在App上設置春晚主會場,以抽獎互動的形式送出一億份一分錢獎品,除在國內送出獎品外,京東內部正在討論如何將這些獎品包寄至海外。
有接近央視消息人士稱,要成為春晚互動平台,企業至少要花上億元人民幣的贊助費用。不過今次京東不是春晚的獨家合作平台,此前小紅書宣布成為春晚筆記與直播分享平台,將在除夕直播春晚。
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