奈雪的茶(02150.HK)去年淨增506間直營店 逐步關停子品牌「臺蓋」7門店
奈雪的茶(02150.HK)公佈最新經營數據,2023年全年淨增加506間「奈雪的茶」品牌直營門店,令直營店數量增至1,574間,並於去年12月在泰國曼谷核心區域開設首間門店。預計今年將新開約200間奈雪的茶直營門店,並會持續在加盟業務及境外市場拓展等方面加大投入。
單計去年第四季,奈雪的茶淨新增214間奈雪的茶直營門店,並關停14間奈雪的茶直營門店。
另外集團透露,由於子品牌「臺蓋」過往並未創造可觀盈利,去年上半年錄經營虧損約470萬元人民幣,加上有意將業務聚焦於主營品牌奈雪的茶,因此將於今年內逐步關停臺蓋門店,預期將錄得數百萬元人民幣的閉店損失。截至去年底,集團合計營運7間臺蓋門店。
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