拼多多(PDD.US)旗下跨境電商Temu進駐南非市場
據內媒《証券時報》報道指,拼多多(PDD.US)旗下跨境電商Temu正式上線南非站點,也是Temu自去年9月上線以來進入的第49個國家,此前其已快速覆蓋亞洲、歐洲、北美、南美、大洋洲及南非等,下載量突破2億。
在南非,Temu同樣採用其他地區用戶所熟悉的大額優惠券滿減活動以及包郵服務,多數商品價格保持在10蘭特到300蘭特之間,即約3.8元人民幣至114元人民幣。
報道指,Temu通常不會自建物流,而是採用和第三方物流服務商合作。據悉,Temu在南非的物流合作方是Fastway,送貨時間需要6到20天,比其他地區的物流時效有所延長。故為了留住用戶,Temu表示,如快遞在20天後才到貨,消費者可在48小時內獲得20蘭特積分,約7.6元人民幣。(ca/w)
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