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新地(00016.HK)沙田新城市去年引入70新店 人流及營業額錄雙位數升幅
阿思達克 01-15 17:09
新地(00016.HK)旗下沙田新城市廣場聯同HomeSquare斥資1,000萬元推出農曆新年推廣活動,投資額按年增加10%。新鴻基地產代理有限公司租務部副總經理許嘉雯透露,新城市廣場於2023年優化租戶組合,全年引進達70家新店,並先後推出恐龍公園及舉辦跨年倒數派對等成功活動,帶動商場全年總營業額及人流量錄得按年雙位數字升幅。 她表示,農曆新年將是續聖誕後另一消費高峰期,期望兩大商場可發揮加乘作用,以招引客流,預期農曆新年期間新城市廣場人流及消費額可按年上升15%及20%,當中以餐飲、美容服飾及超市等商戶最為受惠;而HomeSquare則預期按年上升8%及10%,預計餐飲及家居飾品擺設商戶較為受惠。 她又指,新城市廣場3樓及7樓戶外平台今年亦將展開大型優化工程,以吸引「全年齡」顧客到訪,3期1樓則於農曆新年後進行全面優化升級工程,達10萬呎樓面空間將引入更多備受年輕及家庭客群熱愛的生活及餐飲環球品牌。
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