新地十五大商場於除夕連元旦假期生意及人流按年升兩成
新鴻基地產(00016.HK)執行董事馮秀炎表示,聖誕長假緊接元旦令消費市道持續升溫,政府安排歷年最大規模的「香港跨年維港煙花」,為旅客製造訪港誘因,亦對零售及餐飲業帶來進一步支持。
馮秀炎表示,新地15大商場舉辦多場跨年慶祝活動、及高額消費回贈、年終大抽獎等多重消費優惠,在除夕連元旦假期3天(12月30日至1月1日)期間,新地十五大商場生意及人流較去年同期升20%。當中以餐飲、衣服等表現最為理想。餐飲方面,客人為把握親友相聚機會,不少餐廳的除夕夜訂位一早爆滿,當晚平均做兩輪生意,除夕日生意升幅超過一成。商家又推出不少優惠,令時裝生意按年升兩成。
她指,2023年初疫後通關,大型旅遊及企業活動回歸,交通運輸的載客量逐步恢復,新地15大商場全年人流及營業額按年增至少兩成。展望2024年,樂見政府繼續推動大型國際活動,拉動維港兩岸經濟活動,而商場亦將不斷創新,令商場成為新文化旅遊景點、節日限定打咭勝地等,同時聯動商場內零售、餐飲等租戶,協同谷旺人流生意,預期消費市場穩步回暖。(ca/u)
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