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報告稱今年全球遊戲市場規模按年增6% 內地自研遊戲海外銷售收入按年跌逾半成
中國音像與數字出版協會副秘書長、遊戲工委秘書長唐賈軍發布《2023年中國遊戲出海研究報告》。報告顯示,今年全球遊戲市場的規模回暖。全球遊戲市場規模約1.18億元人民幣(下同),按年增長6%。全球移動遊戲市場規模約6,062.67億元,按年增長1.98%。內地自主研發遊戲在海外市場的實際銷售收入163.66億美元,按年下降5.65%,繼2022年以後再次出現下降,這也意味著遊戲出海已不再是藍海市場。 報告顯示,今年內地移動遊戲的出海收入佔比最高三個國家包括美國、日本及韓國,佔比分別32.51%、18.87%及8.18%。內地出海移動遊戲在日本及韓國遊戲市場的收入由2022年的負增長轉為正增長。相反,在美國及德國和英國遊戲市場中的收入均下降,主要體現在老遊戲產品萎縮,尤其是龍頭產品降幅較大,新品整體帶來的增量亦有限。(ta/cy) ~
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