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據報拼多多(PDD.US)洽Nike(NKE.US)進駐 包銷協議需保證為全網最低價
《雷峰網》引述消息報道,拼多多(PDD.US)調研以Nike(NKE.US)為首的鞋服品牌,包括波司登(03998.HK)及雅戈爾(600177.SH)等龍頭品牌。而關於Nike的合作,目前的戰略是參考Skechers的模式,先以專賣店(outlet)的形式入駐。 為了贏得品牌方更大的信任,拼多多也在推進與強勢品牌方簽訂,類似「對賭」的包銷協議。據悉,拼多多平台上每年銷售的如電腦等硬件產品,銷售額近1,000億元人民幣(下同)。而蘋果(AAPL.US)品牌的銷售額也近1,000億元。類比與Nike等品牌的合作,在談判時,拼多多可以保證每年給予Nike不低於幾億元年銷售額的保底協議,而Nike需保證提供給拼多多的產品是全網最低價。
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