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李寧(02331.HK):在港設總部是國際化重要里程碑 料明年拓海外業務
阿思達克 12-11 17:08
李寧(02331.HK)斥約22億元購北角「港匯東」全幢作本港總部,惟股價全日挫14.3%。瑞銀發表報告,預料李寧就非核心業務作開支對股價產生負面影響。 對於今日(11日)股價大跌,李寧相關負責人回應內媒《澎湃新聞》指,公司國際化戰略佈局正處於積極發展階段。李寧在香港設立總部的決策,是該公司國際化進程中的一個重要里程碑。從2022年香港門店開業以來,海外拓展已提上集團業務規劃之中,並預計2024年會啟動李寧海外業務的拓展。 公司指,希望在海外通過品牌營運,建立海外消費者的品牌認知,建立海外品牌經營的模式,為未來更廣闊的海外市場拓展打下基礎,使之成為李寧集團的成長引擎之一。
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