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社交平台Soul App:近九成內地年輕人參與今年「雙11」
內地虛擬社交平台Soul App發表「雙11消費」調查,訪問約1,760名平台用戶,結果顯示約88.1%的年輕用戶有參與今年「雙11」促銷活動,當中阿里(09988.HK)淘寶天貓、京東(09618.HK)、抖音是受訪年輕人首選平台,其中95後偏愛京東及抖音,00後則鍾情拼多多(PDD.US)。 消費金額方面,受訪35.6%的年輕人今年消費預算較去年增加,有約36.8%受訪者透露今年預算相同;78.9%年輕用戶有設置消費預算上限,只有21.1%受訪者表示沒有預算,屬隨性消費,有15.9%受訪者形容自己是「大買特買、超前消費」。 Soul又指,調查發現今年呈現出「回歸線下」的現象,54.3%的受訪年輕用戶開始留意線下促銷信息,有超過60%受訪者於線下消費多於或較線上持平,趨勢在三、四線城市的青年群體中更為明顯。(gc/cy) ~
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