攜程(09961.HK)夥黑龍江深化合作 擬提升智慧文旅水平
攜程集團-S(09961.HK)公布,與黑龍江省文化和旅遊廳黨組書記、廳長何晶一行於上周六(4日)召開座談會,雙方就深化合作及創新發展進行了深入交流。
何晶提出與攜程的四大合作方針,包括提升智慧文旅水平,打造龍江特色數位化文旅消費場景;加強宣傳推廣力度,加強行銷推廣、客源互送、服務提升,擴大黑龍江文旅品牌影響力;建構邊境開放旅遊帶,重點吸引俄羅斯遊客入境旅遊;藉助成功申辦第九屆亞冬會的東風,推動冰雪經濟高品質發展。
攜程集團資深副總裁王韋認為,黑龍江是全國冰雪資源最密集的省份之一,其成熟的冰雪旅遊市場必將帶動今冬「熱潮」。智慧旅遊、旅遊+演藝、邊境旅遊三大面向則可望成為探索未來增量市場的強大途徑。
他續稱,透過智慧旅遊,在黑龍江政府端協助市場監控及掌握消費趨勢,在遊客端切實提升遊客遊玩體驗;透過「旅遊+演藝」,創新旅遊套裝產品、盤活旅遊演藝存量資源,共同打造文旅融合新範本;抓住中俄兩國互免簽證團體旅遊業務政策恢復的有利勢頭,借助攜程平台資源優勢,全面推廣龍江國際化形象,擴大旅遊人次規模。
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