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奈雪的茶(02150.HK)第三季淨增166間直營門店
阿思達克 10-18 17:23
奈雪的茶(02150.HK)公佈,截至今年9月底止第三季,集團錄得淨新增166間奈雪的茶直營門店,關停5間奈雪的茶直營門店。截至9月30日,集團共經營1,360間奈雪的茶直營門店。當中,第一類茶飲店數目爲1,085間,按季增加110間。第二類茶飲店數目爲275間,按季增56間。 除奈雪的茶直營門店外,截至9月30日,集團共經營4間奈雪的茶加盟門店。目前,奈雪的茶加盟門店主要集中在中、低線城市。 集團指,今年9月末,位於華東宿遷、揚州、泰州等地的第一批加盟門店已陸續開始營業或試營業。產品方面,公司於季內推出9.9元人民幣購買鮮奶茶的活動,並預計在未來一段時間持續推出類似的活動。期內,鮮奶茶銷售佔比有明顯提升,或將有助提振集團的冬季銷售表現。營銷方面,公司繼續通過聯名活動等方式,吸引消費者嘗新及復購。
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