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《大行報告》里昂料騰訊(00700.HK)第三季遊戲及廣告增長健康 維持「買入」評級
阿思達克 10-18 10:57
里昂發表研究報告指,預計騰訊(00700.HK)第三季將有穩健的業績,總收入按年增11.2%至1,558億元人民幣,經調整息稅前利潤增21.5%至500億元人民幣。隨著《王者榮耀》(HOK)等傳統遊戲及中國的《新楓之谷》、《無畏契約》和《失落的方舟:LOST ARK》,及海外的《暗區突圍》等新熱門遊戲的貨幣化加快,遊戲收入可能會按年增長8.9%,這將推動集團第四季的遊戲收入增長。 該行表示,由於視頻賬戶流量強勁增長及持續的廣告技術升級,料廣告收入將保持按年逾20%的高增長,又預期集團所有業務的毛利率均會錄得改善。該行認為,在疲弱的宏觀環境下,騰訊應該會採取相對防禦性的取態,維持「買入」評級。
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