京東(09618.HK)旗下零售平台:iPhone 新機首日銷售額按年增長253%
蘋果iPhone 15系列新機今日(22日)正式發售。京東(09618.HK)旗下即時零售平台京東到家表示,截至今早10時,京東到家iPhone 15系列手機銷售額較上年的iPhone 14系列增長253%。而早上8時,內地多地門店早已排起藍色長龍,眾多達達快送騎手「蹲守」,等待第一時間取貨配送。在開售10分鐘,2.5萬台新機已在配送途中。
京東到家數據顯示,來自三線及以下城市的訂單量較去年增長6倍。西藏拉薩、新疆喀什、內蒙古阿拉善盟、黑龍江佳木斯等相對偏遠城市的居民也加入到iPhone新機的即時消費大軍。
京東到家3C數碼相關負責人表示,即時零售已進入全品類小時達時代,向更廣闊地域、更多元人群蔓延,下沉市場也有旺盛的需求。另一方面,集團今年聯合超過4,600間Apple授權專營店,基於預售做好充足備貨。豐富的本地化供給加上便捷的小時達服務,第一時間滿足用戶新機到手的需求。
此外,受益於京東在手機數碼品類的品牌口碑和用戶心智,讓今年的新機銷售再度迎來爆發。集團對未來iPhone 15系列的銷售走勢也充滿信心。(ca/u)
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