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《大行報告》美銀證券引述騰訊(00700.HK)指近期遊戲和廣告業務趨勢良好
美銀證券發表報告,指在深圳及廣州互聯網考察行程中,到訪騰訊(00700.HK)辦公室,該行引述管理層指,對近期表現有信心,第三季本地遊戲商業化的進展,較第二季為佳,8月推出的新遊戲《冒險島:楓之傳說》iOS遊戲吸金能力在市場排名第六﹔而將於本月21日推出、自家研發的《Hyper Legend》錄得逾1,000萬個預先登記﹔《極速快感》正等待最後審批。海外遊戲增長繼續快過本地遊戲。 報告又指,騰訊的廣告業務下半年將有健康增長,電商廣告吸引力增加,因為騰訊提升廣告表現,建立商戶品牌數據庫及影片庫存,而騰訊及阿里-SW(09988.HK)亦加強廣告合作。該行仍然認為,在電商平台競爭加劇、商戶尋求提升流量下,廣告業務將會受惠,在這個趨勢中,騰訊是主要得益者,維持「買入」評級,目標價450元。
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