欣賀股份(003016.SZ):電商業務主要銷售渠道仍以天貓、唯品會等頭部電商平台為主
格隆匯9月15日丨欣賀股份(003016.SZ)近期在接待機構投資者調研時表示,欣賀股份深耕中高端女裝領域30餘年,專注於國內中高端女裝的設計、生產和銷售,發展至今已擁有完整的產業鏈條和顯著的品牌優勢。目前,欣賀股份擁有 JORYA、 JORYA weekend、ΛNMΛNI(恩曼琳)、CAROLINE、AIVEI 等多個自主女裝品牌,每個品牌擁有各自獨立的風格,覆蓋了不同年齡、職業、造型風格、搭配場景、消費能力的女性客羣。公司目前仍以自營為主,同時在部分城市拓展優質經銷商;電子商務業務主要銷售渠道仍以天貓、唯品會等頭部電商平台為主,持續在抖音、騰訊智慧零售等新興渠道發力。
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