百度(09888.HK)基於文心大模型推出智能營銷對話機械人「品牌BOT」
百度(09888.HK)宣布,旗下百度營銷基於文心大模型,推出智能營銷對話機械人「品牌BOT」,為對話式廣告新產品,旨在幫助企業快速識別用戶意圖,並準確提供相應回覆,與用戶建立高效互動通路,促成傳統品牌營銷向AI營銷轉型。
集團表示,品牌BOT可為商家打造專屬訂制模型、對話式營銷BOT和對話式數據洞察共三大核心能力,覆蓋投前、投中和投後,搭建生意經營新陣地,重新定義品牌營銷。
目前品牌BOT已成功引入十大行業逾30個品牌客戶進行開發訓練,涉及汽車、日化、母嬰、服飾、IT3C、文旅行業等,預期未來將加入家居、教育、展會等更多行業。
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