正通汽車(01728.HK)中期收益增加約11.2%至123.1億元
格隆匯8月29日丨正通汽車(01728.HK)公吿，截至2023年6月30日止6個月：收益增加約11.2%至約人民幣123.1億元，乃主要由於新車銷售數量有所增加；公司權益股東應占虧損約人民幣3.94億元，2022年同期公司權益股東應占溢利約人民幣800萬元，乃主要由於新車銷售毛利率有所下降；每股基本虧損約為人民幣14.4分，2022年同期每股基本盈利為人民幣0.3分；新車銷售台次增加約17.1%至30,560台(包括26,187台豪華品牌及超豪華品牌汽車，同比增長約22.1%)。
集團充分發揮網絡佈局優勢，統籌調配共享區域資源，滿足客户地域及車型資源需求；積極拓展大客户供應鏈業務，與重點大客户建立良好合作關係，開拓業務增量，助力規模提升；進一步加強銷售線索管理，提升線上客户回覆及時性，定期跟蹤、覆盤線索轉化，提高線索使用率並促進成交；持續拓展新媒體營銷渠道，培育近80家經銷店的抖音、小紅書、短視頻、直播平台賬號；深化資源協同，與集團內外單位開展合作，包括但不限於開展車主講堂、車主生日會、主題節日活動等，為客户提供更豐富的購車延伸服務。
截至2023年6月30日止6個月，集團的新車銷售合共30,560台，同比增長約17.1%，包括26,187台豪華品牌及超豪華品牌汽車，同比增長約22.1%。
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