阿里國際站香港區成交額年初至今按年增幅達雙位數
阿里巴巴(09988.HK)旗下全球綜合外貿線上批發交易平台阿里巴巴國際站(Alibaba.com)香港區負責人文成樑表示,平台為海外進出口供應商及買家提供詢盤、交易、批發、數字化營銷、供應鏈、履約及金融服務,雖然現時進出口市場未完全恢復至疫情前水平,但年初至今香港區成交額與去年同期比較已錄得雙位數升幅,形容是「旺丁又旺財」。
他指出,復常下社交活動恢復,社會氣氛恢好轉,刺激購買力回升,平台香港區供應主要市場包括歐洲、美國、英國、澳洲及挪威,最暢銷行業消費電子、電腦手機配件及珠寶鐘錶業,當中珠寶鐘錶行業作為本港出口重要組成部分,疫情後平台上來自歐盟、中東、東南亞及南美洲的採購能力都正逐步恢復。
展望下半年,文成樑認為環球消費及購物信心料回升,跨境電商可幫助商家及買家降低成本,更可透過線上形式拓闊客戶及供應商來源,預料疫情復甦步伐會加快,而次季起貿發局信心指數創更兩年新高,期望見到未來出口訂單可顯著增加。
他又指,阿里國際站今年3月底止付費供應商會員數量達22萬,適逢9月是外貿行業傳統高峰期,平台將舉辦為期一個月的「九月採購節」,目前活動反響理想,整體商家報名量按增長200%,當中有三成商家首次參與該活動,將提供直播支援、Verified Supplier金品誠企認證及90天低價保證等服務。
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