盒馬於內地15城市推「愚公移山價」產品
阿里巴巴(09988.HK)(BABA.US)旗下盒馬宣布,繼7月底在上海及北京推出性價比優質好貨標籤「移山價」產品後,近日再將該標籤拓展至杭州、成都等13個城市,消費者可在盒馬APP或門店選購標有「移山價」的產品,覆蓋水果、肉禽蛋奶、水產、乳品烘焙、酒水飲料等多個品類。
盒馬表示,該標籤是沿用愚公移山的精神,期望縮短盒馬與世界領先零售企業間的差距,將堅持以用戶需求為核心不斷創新,目標是背靠中國豐富的原產地並連接全球好貨,為消費者呈現好物好價以及為零售市場增添活力。
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