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東風公司宣布乘用車新能源「躍遷行動」
阿思達克 08-17 07:28
東風公司昨日(16日)宣布乘用車新能源「躍遷行動」,對自主乘用車新能源業務進行管理體制調整。東風將集全集團之力發展自主乘用車新能源業務,由集團一體化管理東風風神、東風eπ、東風納米三大品牌,並成立東風乘用車銷售有限公司和東風乘用車製造總部,以加快集團實施「轉型升級三年行動」。 同時,將三個產品品牌的商品企划與項目管理集中在集團統一管理,實現商企集中、製造集中、營銷集中。三大產品系列品牌定位進一步明晰,東風風神將加快從燃油車向節能車轉型,東風eπ定位為面向主流市場的電動化品牌,東風納米為面向小型細分市場的純電品牌,並將於下周三(23日)正式發布。
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