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《大行報告》招銀國際微調阿里(BABA.US)目標價至156.1美元 評級「買入」
招銀國際發表報告指,阿里巴巴(BABA.US)調整淘寶及天貓的經營方針初見成效,該舉措旨在透過提高有價值的產品及品牌供應,來吸引目標消費者,從而提高用戶參與度,期望可提高商家投資廣告的意願,以確保長期收入和盈利增長前景符合行業趨勢。 該行指,雖然因宏觀經濟存不確定性,令近期業務發展面臨短期波動,但相信公司有能力推動各業務的營運效率,以及隨著整體消費復甦,公司擁有較好定位恢復其步伐。 該行預料,阿里於2023年至26財年綜合EBITA年複合增長率可達到17.8%,而2026年整體調整後EBITA利潤率提高至19.8%。該行將其目標價由156.6美元下調至156.1美元,維持其評級為「買入」。(ca/k) ~
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